Top 5 Food and Drink Apps on Android in Romania: Q1 2023

The first quarter of 2023 saw significant activity in the food and drink app category on the Android platform in Romania. Here’s a detailed look at the performance of the top 5 apps: Pluxee, McDonald's, Tazz - Food and other cravings, Mega Image, and KFC România.

Pluxee: Despite not generating any revenue, Pluxee experienced notable fluctuations in weekly downloads and active users. Weekly downloads ranged from 7.5K to 21.3K, peaking in the week of March 13. Active users grew steadily from 271.7K at the beginning of January to 348.4K by mid-March, before settling at 302.4K at the end of the quarter.

McDonald's: The McDonald's app had a more stable trajectory in downloads and active users. Weekly downloads varied from 2.4K to 21.5K, with a noticeable increase towards the end of February. Active users showed a consistent increase, starting at 75.4K and reaching 91.6K by the end of March.

Tazz - Food and other cravings: Tazz - Food and other cravings demonstrated relatively steady performance. Weekly downloads hovered between 3.5K and 5.6K, with a peak in the week of March 20. Active users remained consistent, starting at 149.2K and closing the quarter at 152.1K.

Mega Image: Mega Image saw varying weekly downloads, ranging from 2.1K to 9.7K, with the highest downloads recorded in the week of January 23. Active users fluctuated but showed an overall upward trend, increasing from 10.5K in early January to 16.7K by mid-March.

KFC România: KFC România maintained a steady performance in terms of downloads and active users. Weekly downloads ranged from 3.1K to 5.6K. Active users remained consistently strong, starting at 31.9K and ending the quarter at 36.8K.

These insights demonstrate the dynamic nature of the food and drink app market in Romania. For more detailed analytics and insights, visit Sensor Tower.